Paths to Internationalization among Taiwan’s small- to medium-sized firms: A global versus regional approach實現台灣中小企業通往全球國際化之軌道

Please use this identifier to cite or link to this item: https://dyhuir.dyhu.edu.tw/ir/handle/987654321/483

Title:	Paths to Internationalization among Taiwan’s small- to medium-sized firms: A global versus regional approach實現台灣中小企業通往全球國際化之軌道
Authors:	譚彩鳳
Keywords:	國際化;中小型企業;動機;海外;低成本;internationalization;Small and Medium Size Enterprises (SMEs);motivation;overseas;low-cost
Date:	2009
Issue Date:	2011-12-28T04:05:34Z
Abstract:	中小型企業一直在台灣的經濟發展過程中佔有非常重要角色。然而自1986年開始,台灣整個大環境有了很大的改變,有大部分的中小型企業開始追尋低成本的生產發展,而轉向海外投資設廠,這份研究主要是探討台灣中小型企業公司,向海外發展的動機與國際化的認知,並加以分析台灣中小企業轉往國際化之海外市場行銷模式及遇到國際貿易經營、管理等問題為主要核心。 Small and Medium Size Enterprises (SMEs) have played a very important part in Taiwan’s economic development. However, since 1986 there have been major changes in the macroeconomic environment in Taiwan. Large numbers of Taiwanese SMEs moved their operations overseas to low-cost production destinations. This paper will examine the motivation for internationalization among Taiwan’s SMEs. It will analyze the current state of their overseas operations, their levels of internationalization, the business models adopted to develop overseas markets, and the problems encountered in trans-national marketing and management.
Relation:	2009健康產業科技與管理研討會會議日期:2009.05.13 主辦單位:經國管理暨健康學院研究發展處、台灣科技大學區域產學合作中心會議地點:國立台灣科技大學國際大樓
Appears in Collections:	[Institute of Health Industry Management ] Proceeding

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