Loading...
|
Please use this identifier to cite or link to this item:
https://dyhuir.dyhu.edu.tw/ir/handle/987654321/363
|
| Title: | 台商進入大陸市場與當地文化特性、CEO特質和企業策略導向經營績效研究 |
| Authors: | 李進明 |
| Keywords: | 文化特性;CEO特質;經營績效Strategy;Cultural characteristic;CEO;Management achievements |
| Date: | 2010/11
|
| Issue Date: | 2011-09-05T05:39:07Z
|
| Abstract: | 本文結合交易成本理論、行為決策理論與策略管理觀點， 利用Logistic Regression Analysis 、Multiple Regression Analysis 以及平均數差異t 檢定，針對116家赴大陸投資之台灣中小企業，深入探討台商選擇大陸市場進入模式與當地文化特性、CEO 特質和企業策略導向與經營績效之關係研究。研究結果顯示：大陸地區之市場需求、CEO 之工作經驗、CEO之國際化經驗、企業之差異化策略與成本領導策略會顯著影響企業對其大陸市場進入模式之選擇。至於在經營績效方面，實證結果發現：獨資模式或合資模式本身在績效上並無顯著的差異，反倒是企業所採行之市場進入模式若是與本研究理論模型所預測之模式相符時，其績效表現會顯著地優於未能符合理論模型所預測模式之廠商。此項結果非但顯示企業之經營績效受到權變或情境因素所影響，亦印證本研究之理論模型在實務上的解釋與預測能力。
This article unifies the transaction cost theory, the behavior decision theory and the strategy management viewpoint, uses Logistic Regression Analysis, Multiple Regression Analysis as well as the mean value difference t examination, goes to Taiwan of small and medium-sized enterprise the main road investment in view of 116, discusses the Taiwanese businessman to choose the Chinese market thoroughly to enter the pattern and the local culture characteristic, the CEO special characteristic and relations of research the business strategy guidance and the management achievements. The findings showed: Of market demand, of work experience, internationalization of experience, the enterprise variation of strategy and the cost leadership strategy the CEO the Chinese area will obviously affect the enterprise to enter choice of the pattern to its Chinese market. As for in the management achievements aspect, the real diagnosis result discovered: The sole ownership pattern or the joint capital pattern itself in the achievements and not remarkable difference, are on the contrary the enterprise adopt the market to enter the pattern, if pattern of match case with time this research theoretical model predict that its achievements performance will obviously surpass has not been able to conform to the theoretical model to forecast manufacturer of the pattern. This result not only management of achievements the demonstration enterprise receive flexible or the situation factor affect, also verifies of theoretical model this research in practice explanation and the predictive ability. |
| Relation: | 經國學報第二十八期:009-023 |
| Appears in Collections: | [Journal of Deh Yu College of Nursing and Health] Journal of Ching Kuo Institute of Management and Health 28
|
Files in This Item:
| File |
Size | Format | |
|---|
| v.28-009-023.pdf | 474Kb | Adobe PDF | 960 | View/Open |
|
All items in CKUIR are protected by copyright, with all rights reserved.
|
