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| Title: | 基隆地區保齡球運動參與者生活型態之研究 |
| Authors: | 蘭震輝;莊林貴;黃恆祥;林怜利 |
| Date: | 2004/02
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| Issue Date: | 2011-09-02T06:48:44Z
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| Abstract: | 本研究以基隆地區244位保齡球運動消費者為樣本，實施問卷調查，主要目的在於瞭解基隆地區保齡球運動消費者在「生活型態」方面之內涵及人口統計變項在生活型態上之差異性。研究工具為「基隆地區保齡球運動消費者生活型態之研究問卷」，問卷內容共分為三部份：一.基本資料；二﹒生活型態量表。所得資料採用敘述性統計：次數分配、平均數、標準差、t檢定、卡方考驗、因素分析、單因子變異數分析等統計方法進行分析，研究結果如下:
基隆地區保齡球運動消費者在生活型態因素上可分類為十三個因素構面，其依序如下：「善於交際因素」、「追求自我因素」、「重視品質因素」、「精打細算因素」、「追求流行因素」、「傳統保守因素」、「自我關注因素」、「生活嚴謹因素」、「重視自我因素」、「自我要求因素」、「愛慕虛榮因素」、「愛好音樂因素」、「喜歡冒險因素」。性別在生活型態上之「善於交際因素」、「重視自我因素」、「愛慕虛榮因素」上達顯著差異；婚姻在生活型態上之「自我關注因素」上達顯著差異；年齡在生活型態上之「愛好音樂因素」達顯著差異；不同教育程度在生活形態上之「愛好音樂因素」達顯著差異；職業在生活型態上之「自我關注因素」、「自我要求因素」、「愛好音樂因素」達顯著差異；平均收入在生活型態上之「自我關注因素」及「愛好音樂因素」達顯著差異。
There were two hundred and forty-four bowling customers who participated in the study. Each of bowling customers was asked to fill out a survey. The purpose of the study was to investigate the lifestyle of the bowling customers in Keelung area.
The survey was divided into three parts: participants' info and lifestyle table. Descriptive statistics, factor analysis, cluster analysis, T-test, ANOVA were calculated for the study. The result of the investigation showed that there were thirteen factors that could be used to describe bowling customers' lifestyle in Keelung area. There were social reasons, pursuing oneself, demanding on quality, budgeting, following the trend, traditional conservative values, self caring, strict lifestyle, caring about oneself, self demands, liking to show off, liking music and enjoying adventure. From the result of the study, it showed that there were significant differences in social reasons, caring about oneself, and liking to show off when doing the comparison between males and females. There was a significant difference in caring about oneself when comparing was made between single and married participants. A significant difference was also noticed in enjoying music when different ages or different educational levels were compared. Different occupations contributed in differences in self caring, self demands, and enjoying music. Also, different house income contributed in differences in self caring and enjoying music. |
| Relation: | 經國學報第二十一期:089-120 |
| Appears in Collections: | [Journal of Deh Yu College of Nursing and Health] Journal of Ching Kuo Institute of Management and Health 21
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