本研究以健康信念模式探討雙北地區汽車產業服務人員健康行為之影響。隨著工作型態的快速變遷與慢性疾病的高發率，職場人員的健康行為日益受到關注。本研究運用健康信念模式分析服務人員在健康行為中的認知、態度與實踐狀況，並探討影響其行為採取的關鍵因素。 本研究將採用紙本問卷調查法，選取約220名雙北地區（台北市及新北市）汽車產業的服務人員作為研究樣本，以了解他們在健康行為上的實踐情況及其與健康信念的關聯性。 研究結果顯示，整體受試者在健康行為表現上屬中上程度，尤以規律運動與健康飲食表現較佳。健康信念模式中的自覺罹患性、自覺行動利益與自我效能與健康行為呈顯著正相關，顯示服務人員若具健康風險意識並相信行動有益，且具備執行能力，則較可能實踐健康行為。此外，年齡、婚姻狀況與年資等人口背景變項亦對健康信念與行為產生影響，其中年資較高者在健康信念與健康行為表現上較為優異。 本研究結果可為汽車產業健康管理與職場健康促進提供實證與理論參考。 This study employed the Health Belief Model (HBM) to examine the factors influencing health behaviors among automotive service personnel in Taipei and New Taipei City. With the rapid transformation of work patterns and the rising prevalence of chronic diseases, the health behaviors of employees have garnered increasing attention. Based on the HBM framework, this research analyzed participants’ cognition, attitudes, and practices regarding health behaviors and explored key factors that influence their adoption of such behaviors. A paper-based questionnaire survey was conducted, targeting approximately 220 automotive service personnel from the Taipei metropolitan area, to understand their implementation of health behaviors and the relationship between these behaviors and health beliefs. The results showed that the overall health behavior performance of the participants was above average, particularly in the aspects of regular physical activity and healthy eating. Significant positive correlations were found between health behaviors and perceived susceptibility, perceived benefits, and self-efficacy. This suggests that service personnel who are aware of health risks, believe in the benefits of taking action, and possess the confidence to execute such behaviors are more likely to engage in health-promoting practices. Moreover, demographic variables such as age, marital status, and years of service were also found to significantly influence health beliefs and behaviors. Those with longer tenure exhibited better performance in both constructs. These findings provide empirical and theoretical insights for health management and workplace health promotion in the automotive industry.
