| 摘要: | 由於歐美國家愈來越重視食品素養(food literacy)，此一概念亦逐漸在公共衛生與健康照顧領域引起關注。近年來國內陸續爆發了多項食品安全危機，使得多數消費者愈來愈重視食品的安全性，而讓有機食品市場快速成長，因此有機食品消費者的選擇和飲食行為受到了廣泛關注。然而，食品素養與飲食行為相關之研究，在國內仍是付之闕如。有鑑於此，本研究針對基隆市有機食品消費者，採取立意抽樣的方式進行紙本問卷調查，並以SPSS 20.0統計應用軟體進行敘述統計及推論統計資料分析。發放380份問卷，回收380份問卷，回收有效樣本計350份，有效回收率92.1%。研究結果顯示，基隆市有機食品消費者以女性、已婚、41-50歲、大學(專科)、服務業、家庭可支配所得在35,001元以上、購買頻率以每個月一次以及會主動搜尋有機食品的相關資訊的消費者比例較高。在相關分析之結果則顯示，固定每個月購買有機食品以及會主動搜尋相關資訊的消費者，在食品素養和飲食行為的表現上，顯著高於其他較少購買且不會主動搜尋相關資訊的消費者。換言之，提高消費者購買有機食品的頻率以及促使消費者主動搜尋相關資訊，或許有助於提升一般民眾的食品素養與其飲食行為之表現。
As European and American countries have paid more and more attention to food literacyThis concept has gradually attracted attention in the field of public health and health care. In recent years, a number of food safety crises have broken out, making most consumers pay more and more attention to food safety, and the organic food market has grown rapidly, so the choice and dietary behavior of organic food consumers have received widespread attention. However, there is still a lack of research on food literacy and dietary behavior in China. In view of this, this study conducted a paper questionnaire survey on organic food users in Keelung City by means of intentional sampling, and used SPSS 20.0 statistical application software to analyze narrative statistics and inferential statistical data. 380 questionnaires were distributed, 380 questionnaires were recovered, and 350 valid samples were recovered, with an effective recovery rate of 92.1%. The results of the study show that the proportion of organic food consumers in Keelung is female, married, 41-50 years old, university (junior college), service industry, household disposable income of more than 35,001, the purchase frequency is once a month, and the proportion of consumers who actively search for organic food-related information is higher. The results of the analysis showed that consumers who regularly purchased organic food every month and actively searched for relevant information performed significantly higher than other consumers who purchased less and did not actively search for relevant information. In other words, increasing the frequency of organic food purchases and encouraging consumers to actively search for relevant information may help improve the food literacy and dietary behaviour of the general population. |
