藥妝人員網路健康素養與健康行為之研究-以屈臣氏為例

Please use this identifier to cite or link to this item: https://dyhuir.dyhu.edu.tw/ir/handle/987654321/1483

Title:	藥妝人員網路健康素養與健康行為之研究-以屈臣氏為例
Other Titles:	Research on Internet Health Literacy and Healthy Behavior of Cosmeceutical Personnel-Take Watsons as an example
Authors:	鄧永弘
Contributors:	陳盈璋
Keywords:	藥妝人員;網路健康素養;健康行為;cosmeceutical personnel;Internet health literacy;healthy behavior
Date:	2024
Issue Date:	2024-08-28T06:01:59Z
Publisher:	德育學校財團法人德育護理健康學院;健康產業管理研究所
Abstract:	越來越多的健康資訊在網路上流通，許多人透過網路上來獲得跟健康及養生有關的訊息，對於身體保健也更加重視。健康素養及健康行為一直被認為是促進人們健康的重要因素，因此，透過網路獲取訊息了解健康飲食、規律運動及充足睡眠等健康行為。本研究目的在於探討瞭解藥妝人員對網路健康素養及健康行為方面的問題和困惑，並提高藥妝人員的健康水平和網路健康素養，進而提高藥妝人員的生產力和工作效能，促進企業的可持續發展。本研究以台灣屈臣氏公司全省四區門市的藥妝人員為主要研究對象，採立意抽樣進行問卷發放，問卷發放時間為2024年2月1日至2月28日，正式發放問卷466份，有效問卷466份，無效問卷0份，有效問卷回收率為100%。研究結果顯示，本研究受訪者在對網路健康素養是以「我覺得現行網路資訊一定要小心確認，以免受騙」為最高，表示受訪者清楚網路詐騙已經成為一個全球性的問題，影響著許多人的生活和財產安全。在健康行為部份則以「我每天都會超過晚上12點睡覺。」為最多，表示藥妝人員在門市上班須要配合門市打烊時間，回到家休息時間相對延後，造成晚睡的情形。透過推論性統計包括獨立樣本 t 檢定、單因子變異數分析，本研究也發現：不同的性別對網路健康素養及健康行為均呈現女性高於男性的顯著差異。另外，不同年齡及平均月收入的受訪者在網路健康素養部分呈現顯著，51歲以上的受訪者大於20歲到30歲的受訪者，而月收入在45,001元到55,000元以上的受訪者大於月收入25,001元到35,000元的受訪者，表示中高齡族群和月收入較高的受訪者願意投入更多的資源和時間來尋求健康資訊，來提升其網路健康素養。最後，建議後續研究者可針對不同的研究方法，加入研究變項內容以外的因素影響，使研究範圍更具有深度與更寬廣。 More and more health information is circulating on the Internet. Many people use the Internet to obtain information related to health and wellness, and they pay more attention to physical health. Health literacy and healthy behaviors have always been considered important factors in promoting people's health. Correct access to correct information through the Internet and healthy behaviors such as correct diet, regular exercise and adequate sleep. Therefore, the purpose of this study is to explore and understand the problems and confusions of cosmeceutical personnel regarding Internet health literacy and health behaviors, and to improve the health level and Internet health literacy of cosmeceutical personnel, thereby improving the productivity and work efficiency of cosmeceutical personnel. Promote the sustainable development of enterprises. This study takes the cosmeceutical personnel of Taiwan Watson Company's stores in the four districts of the province as the main research subjects, and uses purposive sampling to distribute questionnaires. The questionnaire distribution period is from February 1 to February 28, 2024. 466 questionnaires were officially distributed, and they were valid. There were 466 questionnaires, 0 invalid questionnaires, and the recovery rate of valid questionnaires was 100%. The research results show that the highest level of online health literacy among respondents in this study is "I think current online information must be carefully confirmed to avoid being deceived." This indicates that the respondents are aware that online fraud has become a global problem. , affecting the lives and property safety of many people. In the health behavior section, "I go to bed after 12 p.m. every day" is the most common, which means that when working in a store, the cosmeceutical staff need to cooperate with the store's closing time, and their rest time is relatively delayed when they return home, resulting in the situation of going to bed late. Through inferential statistics including independent sample t-test and single-factor analysis of variance, this study also found that different genders showed significant differences in online health literacy and health behaviors for women compared with men. In addition, respondents of different ages and average monthly incomes showed significant differences in the online health literacy part. Respondents over 51 years old were larger than those between 20 and 30 years old, while those with a monthly income of 45,001 yuan to 55,000 yuan or more Respondents were larger than those with a monthly income of 25,001 yuan to 35,000 yuan, indicating that middle-aged and elderly people and those with higher monthly incomes are willing to invest more resources and time in seeking health information to improve their online health literacy. Finally, it is recommended that subsequent researchers can add factors other than the content of the research variables to the different research methods to make the research scope more in-depth and broader.
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