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Please use this identifier to cite or link to this item: https://dyhuir.dyhu.edu.tw/ir/handle/987654321/1436

Title: 休閒健康產業遊客體驗滿意度與重遊意願之相關研究-以金瓜石黃金博物園區為例
Other Titles: Health and Leisure Industry Research on the Correlation between Tourists' Experience Satisfaction and Revisit Intention: A Case Study of Jinguashi Gold Museum
Authors: 黃冠齊
Contributors: 陳盈璋
Keywords: 遊客體驗滿意度;遊客重遊意願;黃金博物園區;ourist experience satisfaction;tourists' willingness to revisit;gold museum park
Date: 2023
Issue Date: 2023-08-31T08:30:29Z
Publisher: 經國管理暨健康學院;健康產業管理研究所
Abstract: 台灣健康觀光休閒產業發展已相當久遠,尤其近幾年來國外的觀光旅客人數更是呈爆發是增長,台灣各地觀光區勢必要提升其體驗滿意度產生附加價值,才能增加其重遊意願,方能為在地創造更高的觀光產值。
本研究主要以金瓜石黃金博物園區為例探討遊客體驗滿意度與重遊意願之相關研究,研究方法以量化問卷發放,採用李克特五點量表進行衡量,問卷發放時間為2022年01月01日至6月31日,共發放420份問卷,無效問卷為20份,整體有效樣本回收率為95.2%。
研究結果發現,不同未婚遊客至金瓜石黃金博物園區之重遊意願較佳;遊客至金瓜石黃金博物園區之何種方式了解旅遊資訊以遊客體驗滿意度時以「情感體驗」較佳,其後續研究建議也可針對不同職業之族群進行更加深入探討,藉此作為後續擬定改善策略之參考。
Taiwan’s health tourism and leisure industry has been developing for quite a long time, especially in recent years, the number of foreign tourists has shown an increasing trend, and the demand trend of tourist areas in various regions of Taiwan has increased their experience satisfaction to generate added value, so as to increase their willingness to revisit, before they collapse Create higher humanitarian output value.
This study mainly takes Jinguashi Gold Museum as an example to explore the related research of tourist experience satisfaction and willingness to revisit, and the research method is to use the quantitative questionnaire distribution, measured by the Likert five-point scale, the questionnaire distribution time is from January 01, 2022 to June 31, 2022, a total of 420 questionnaires were distributed, 20 invalid questionnaires were sent, and the overall effective sample recovery rate was 95.2%.
The results show that different unmarried tourists are more willing to revisit Jinguashi Gold Museum. The follow-up research suggests that the "emotional experience" is better for tourists to learn about tourism information and "emotional experience" when tourists are satisfied with their experience, and its follow-up research suggestions can also be used as a reference for the subsequent formulation of improvement strategies.Keywords: Tourist experience satisfaction, tourists' willingness to revisit, gold museum park
Appears in Collections:[學位論文] 111學年度

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