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Please use this identifier to cite or link to this item: https://dyhuir.dyhu.edu.tw/ir/handle/987654321/1429

Title: 以科技接受模式探討民眾對運動健身類型應用程式的使用意願-以北部地區民眾為例
Other Titles: Exploring Public Intension to Use Sports and Fitness Apps through the Technology Acceptance Model - A Case Study of Residents in the Northern Region of Taiwan
Authors: 尤程煜
Contributors: 尤瑞崇
Keywords: 科技接受模式;健康健身類型應用程式;使用意願;Technology Acceptance Model;Health and fitness type apps;Willingness to use
Date: 2023
Issue Date: 2023-08-31T08:30:27Z
Publisher: 經國管理暨健康學院;健康產業管理研究所
Abstract: 本論文的研究題目為「以科技接受模式探討民眾對運動健身類型應用程式的使用意願–以北部地區民眾為例」,基於科技接受模式作為主要的理論架構,整理相關研究之文獻。本研究採用問卷調查法,問卷內容分為主要的六個構面,分別為「知覺有用性」、「知覺易用性」、「知覺有趣性」、「使用態度」、「使用意願」、「基本資料」,並運用SPSS統計軟體來進行資料統計的分析。藉此了解北部地區的民眾針對不同的構面是否會對運動健身類型應用程式的使用意願造成正面影響或是負面影響。
The research paper titled " Exploring Public Intension to Use Sports and Fitness Apps through the Technology Acceptance Model - A Case Study of Residents in the Northern Region of Taiwan" employs the Technology Acceptance Model as the primary theoretical framework and compiles relevant literature. This study utilizes a questionnaire survey approach, with the questionnaire comprising six main dimensions: "Perceived Usefulness," "Perceived Ease of Use," "Perceived Enjoyment," "Usage Attitude," "Usage Intention," and "Basic Information." Data analysis is conducted using the SPSS statistical software to assess whether different dimensions have a positive or negative impact on residents' intension to use fitness mobile applications in the northern region of Taiwan.
This research employs a quantitative methodology for data collection and analysis. Participants from the northern region are selected, and a Google Form survey is used to gather responses. A total of 332 valid responses are collected and subjected to relevant analyses. The findings indicate that demographic data related to the usage of fitness mobile applications have partially positive effects on "Perceived Usefulness," "Perceived Ease of Use," and "Perceived Enjoyment." A significant positive correlation exists between "Perceived Ease of Use" and "Perceived Usefulness." Furthermore, "Perceived Usefulness" is significantly correlated with "Usage Attitude," while "Perceived Ease of Use" is significantly associated with "Usage Attitude." Similarly, "Perceived Enjoyment" demonstrates a significant positive correlation with "Usage Attitude." Moreover, a positive and significant correlation exists between "Usage Attitude" and "Usage Intention," as well as between "Perceived Enjoyment" and "Usage Intention." In essence, the usability, ease of use, and enjoyment of fitness mobile applications impact users' intension to use them.
Based on the findings of this study, three key insights are provided for future app developers or companies seeking to enhance app content:
1.Fitness mobile applications should prioritize qualities such as enjoy ability, usability, and usefulness as valued by users.
2.The average age of the user demographic is relatively young, prompting further research into strategies for broadening the adoption of fitness mobile applications across various age groups.
3.The significance of interface design is underscored. Improving the app based on these insights is likely to enhance product competitiveness and cater to genuine user needs, offering substantial benefits.
Appears in Collections:[學位論文] 111學年度

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