| 摘要: | 新型冠狀病毒 (COVID-19) 自2020年開始肆虐全球，對於整體社會造成巨大的影響。臺灣政府在疫情期間提供了許多類型的疫苗，有AZ、莫德納、BNT，以及高端疫苗等，而民眾配合政府規範接種疫苗，對於疫苗品牌施打的抉擇仍須多方考量，像是：自覺健康意?、風險認知與疫苗品牌信任等。因此本研究目的以瞭解臺灣民眾施打新冠疫苗的接受意願考量因素進行探究，研究對象以台灣地區實際參與新冠肺炎疫苗接種相關人員為調查對象，於2022年4月1日至2002年4月20日進行AHP問卷施測，共獲得62份回收問卷，扣除無效與一致性過低 (inconsistent rate <0.1) 後，共獲得24份有效問卷，透過Expert Choice11.5軟體決定各替代方案的優勢順位。研究結果顯示：一般民眾對於新冠肺炎疫苗接種意願考量因素較重視【自我健康意識】，其次為【風險認知】，最後才是【疫苗品牌信任】，但本研究進一步發現不同背景變項民眾對疫苗接種考慮因素也不盡相同，呈現不同之分布情形；但整體來說，一般民眾較青睞莫德納疫苗，而BNT與AZ則排序在第二、三名，高端疫苗則排名第四。本研究後續也建議可針對不同地區與背景變項民眾進行深入的調查，以掌握更為確切的資料作為後續防疫政策的重要參考依據。
The novel coronavirus (COVID-19) had epidemic the world since 2020 and it had made a huge impact on the global society. Taiwan government had provided four types of vaccines for people, which including AZ, Moderna, BNT, and MVC Covid-19 vaccines. But Taiwanese people considered many reasons before to accept the vaccines shots, such as: self-health awareness, risk perception and vaccine brand trust, and so on. Therefore, the purpose of this study was to explore the factors that affect Taiwanese people's willingness to receive the vaccine. The research object was the people who actually participated in the Covid-19 vaccination in Taiwan, to be the survey object. The study used the AHP questionnaire from April 1st to April 20th in 2022 and collected 62 questionnaires. After deducting the invalid and low consistency (inconsistent rate <0.1) ones, the study collected 24 valid questionnaires. The Expert Choice 11.5 software was used to determine the superiority of each alternative. The research results showed that the general public pays more attention to self-health awareness, followed by risk perception, and finally vaccine brand trust. However, we found that people with different demographic variables were more concerned about vaccines. Vaccination considerations were also different, showing different distributions; but overall, the general public preferred the Moderna vaccine, while BNT, AZ, and MVC vaccines were ranked in order. In the follow-up of this study, it was also suggested that in-depth investigations could be conducted on people in different regions and demographic variables, so as to obtain more accurate data as an important reference for subsequent epidemic prevention policy. |
