| 摘要: | 本研究的主要目的在於了解養生會館兩岸的經營策略之關鍵成功因素，進而探討成功因素重要程度，同時探討健康休閒產業進行連鎖體系的可行性。本研究係運用開放式專家意見調查與進行專家深度訪談，運用層級分析法透過健康休閒產業經營業具經營管理專業知識，以及豐富經驗之專家評估，找出各關鍵因素間之相對重要程度，進而推導出健康休閒產業經營之關鍵成功因素優先排序，以提供健康休閒產業經營業者未來經營策略擬定之依據。
本研究結果建構出經營關鍵成功因素構面分別為總部能力、經營管理、營運據點、服務品質與行銷策略等五大構面，而以服務品質構面最為重要項目，可見服務品質對於健康休閒產業此一服務業類別而言，仍扮演相當重要的影響角色。另外本研究所篩選之前十項關鍵成功因素中，經與實際業者深度訪談後發現其又可分為四項實際操作上的營運準則：強化員工訓練、重視員工福利、提供高水準服務，以及建立經營策略。而未來健康休閒產業經營業者應結合其他業者，如觀光、旅館與餐飲等產業，並進一步與其他相關業者結盟，以走向產業整合趨勢。
The main purpose of this study: First, explore the cross-strait health center for entrepreneurship policy. Second, investigate the health center to develop the chain selection factors. Third, investigate the health center on the use of data mining techniques to improve the practice of customer relationship management or business marketing by a lot of attention. The main purpose of this study is to understand the critical success factors for the business strategy of the health center on both sides, and then discusses the importance of the success factors, and investigate the feasibility of health and leisure industry chain system. In this study, the use of open-system expert opinion surveys and expert in-depth interviews, with Delphi to reach a consensus and convergence identify key factors, then use AHP through health museum chain management industry with business management expertise, and experience in the expert assessment, identify the relative importance between the various key factors, and then deduce the critical success factors of the chain health museum prioritized to provide the basis for health museum chain management industry to develop the future business strategy.
The results of this study to construct the business facets are key success factors for the headquarters capability, management, operations base, service quality and marketing strategies of the five dimensions, and service quality the most important facets of the project, we can see the quality of service for this health museum service categories, still plays a very important influence role. Also in this study screened before ten key success factors, after in-depth interviews with industry to find its actual operation can be divided into four practical guidelines on: strengthen staff training, attention to employee benefits, provide high level of service, and the establishment of business strategy. The future health museum chain management industry should be combined with other industry players, such as tourism, hotel and catering industry, and further alliances with other related businesses to move towards industry consolidation trend. |
